I’m fascinated by a book by Gary L. McIntosh called, One Church Four Generations. I am a part of a congregation full of Builders, often called The Greatest Generation that built this country into what it is today. But as I think about the future of the church, how will we reach the younger generation of Boomers, Busters and Bridgers?
McIntosh writes about the conflict over worship styles:
While not every member of each generation sees things the same way, essentially the areas of difficulty are as follows:
o Pace of the service. Builders like worship services to move along slowly and predictably. Boomers like worship to move at a fast clip, while Busters and Bridgers want it to move even quicker. Both Busters and Bridgers look for variety and spontaneity.
o Brightness of the lighting. Builders prefer softer lighting as it gives more of a worshipful feeling. Boomers look for a brighter lighting so they can see people well. Most Busters and Bridgers also like brighter lighting, but some prefer a darker setting, perhaps with candles or other subdued lighting.
o Loudness of sound. Builders appreciate being able to hear well but dislike sound that blasts. Boomers and Busters want the music loud enough that they can feel it. Some Bridgers also appreciate louder sound and in some situations are comfortable with lots of interactive noise from videos, music, and talking.
o Length of service. Builders have a longer attention span and thus are willing to sit through longer services. The attention span of Boomers, Busters, and Bridgers has been increasingly shorter.
o Formality of service. Builders expect a certain level of formality and decorum, whereas Boomers prefer somewhat of a dressy casual. Busters and Bridgers like things to be flexible and casual. Builders equate reverence with formality of dress. They experience great frustration with Bridgers who may wear baseball caps in the church, perhaps even while in the worship service.
o Feel of the service. Builders look for a worship service that is quiet and reverent. Boomers and Busters desire an upbeat celebration time. Bridgers, however, appear to appreciate worship that is real and honest regardless of the style.
o Participation in the service. Builders tend to watch and enjoy while Boomers and older Busters who grew up in church like to participate with clapping and similar forms of involvement. Bridgers like a highly interactive worship service that allows for multiple forms of involvement. Unchurched Boomers, Busters, and Bridgers want to be entertained to some extent.
o Type of music. Builders love the hymnal and the familiar songs of the faith. They like their music to be slowly paced and reverent. Boomers appreciate the praise music of the ’70s and ’80s, while Busters and Bridgers like to “sing a new song” to the Lord using a variety of music styles.
o Quality. Builders associate quality with the effort that is extended. Thus a person may sing off-key, but Builders appreciate the quality of his or her effort. Boomers see quality as being mistake free. They expect the music, sound, announcements, and message to be well done. Busters and Bridgers tend to view quality as equal to authenticity. To them a Boomer worship service comes across as too slick and contrived. A few mistakes in the worship service are fine with them, as it is more authentic and real.
So how do you work through these issues? What about a blended service trying to be all things to all men? What about starting a contemporary service to reach the younger generation? Would it meet on Sunday morning or maybe Saturday evening? What about meeting in a different venue than the church property? Is it OK to have two separate congregations in one church, each service meeting the needs of their “target” audience?
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